WP Stratos + Yeshourun Digital
A Partnership Opportunity Presented by Yeshourun Rotstain
Two Businesses. One Bottleneck. One Solution.
14 years building two quietly profitable businesses — a managed WordPress hosting platform and a high-ticket web design practice. Both proven. Both profitable. Neither has had dedicated marketing behind them. That's exactly what this conversation is about.
Every Business Needs a Great Website. Most Have a Terrible One.
Outdated Sites
Built years ago — and it shows.
Slow Hosting
Stuck on unreliable, generic infrastructure.
No Strategy
Beautiful design with zero business intent behind it.
Overpaying
Enterprise solutions they can't control or afford.
This is a massive, persistent problem — sitting at the intersection of exactly what I've built.
Introducing WP Stratos
wpstratos.com — the evolution of Smilii, already serving ~50 active websites. Enterprise-grade managed WordPress, at a fraction of the cost.
99.999% Uptime SLA
Automatic high-availability failover.
Proprietary CDN
Independent infrastructure — not Cloudflare.
Unified Cloud Panel
Manage all WordPress instances in one place.
Built-in Analytics
Integrated directly into the panel.
Demo WP Stratos right now
Why Clients Don't Leave
WP Stratos sits in the sweet spot — enterprise-grade quality without the enterprise price tag.
  • Custom-built panel, not a generic cPanel clone
  • True automatic failover — rare at this price point
  • Proprietary CDN, independent from third parties
  • White-glove onboarding and support
  • Scales from single sites to agency/reseller accounts
Switching hosting is painful. Happy clients don't leave. Churn rate is extremely low.
Recurring Revenue. Minimal Overhead. High Lifetime Value.
1
2
3
1
Entry Plans
$30–$100/month per client
2
Mid-Tier
$100–$500/month
3
Enterprise/Reseller
$500–$2,000+/month
Why This Model Works
  • Revenue is predictable and contractually secured
  • No inventory, no physical product, no per-client labor spike
  • One reseller = 10–30+ websites under a single plan
  • Platform is built — new clients require no added infrastructure cost

Current MRR (as Smilii, pre-rebrand): ~$2,000 CAD — entirely organic, zero marketing spend.
Revenue With Zero Marketing.
Imagine what happens with a real team behind it.
~50
Active Websites
On the platform today — all organic.
$2K+
CAD MRR
Growing with zero ad spend.
0
Marketing Dollars
Every client came through referrals or personal outreach.
The infrastructure is built. The product is live. The clients are happy. We just need the engine.
Yeshourun Digital: The High-Ticket Revenue Engine
14 years. $5,000–$60,000 per project. Repeat clients. Serving luxury home services, architects, interior designers, and high-end contractors.
  • Larger projects billed monthly over 1–2 years — locked in contractually
  • A $40K project = ~$2,000–$3,300/month for 12–20 months of secured revenue
  • Clients return for redesigns every 2–3 years — the relationship compounds
The bottleneck is identical to WP Stratos: I'm the only one bringing clients in. Marketing solves both problems.
A Massive, Underserved Market — We're Already Inside It
Target: WP Stratos
SaaS companies, law firms, architects, medical practices, agencies — any business running mission-critical operations on WordPress.
Target: Web Design
Medium to large businesses in premium industries: luxury home services, interior design, medical aesthetics, legal, and real estate.

We're not starting from zero. Active clients, live platform, polished portfolio, 14 years of relationships.
A Massive Market. A Thin, Attainable Slice.
$40B+
Managed WordPress Hosting Market annually
$80B+
Web Design & Development Market annually
Two massive, growing markets — and we're already operating inside both.
WP Stratos Target
500 managed sites @ avg $60/mo = $360K ARR
Yeshourun Digital Target
40 premium projects/year @ avg $20K = $800K/year
12-Month Goal
~$1.16M/year — well under 0.01% of the combined market

We don't need to dominate the market. We just need to be found by the right clients.
The Only Thing Missing Is Marketing.
What I Do Exceptionally Well
Build & maintain world-class WordPress infrastructure
Design websites that convert visitors into paying customers
Manage client relationships and earn repeat business
What I'm Not Built For
  • Running paid ad campaigns
  • Managing SEO and inbound content at scale
  • Operating a sales pipeline
  • Cold outreach and lead generation at volume
A dedicated marketing team removes that friction — and grows both businesses simultaneously.
You Fund the Engine. I Build the Machine.
Return structure — equity stake in WP Stratos, revenue share, or a combination — open to discussion based on investment amount. This is a relationship built on trust and aligned incentives. I win when you win.
Every Dollar Goes Toward One Thing: More Clients.
1
Paid Advertising
Google, Meta, LinkedIn ad management — monthly.
2
SEO & Content
Inbound strategy and content execution — monthly.
3
Lead Generation
Outreach tools and team — monthly.
4
CRM Infrastructure
Marketing stack setup — one-time cost.
5
Compliance Roadmap
HIPAA/SOC 2 — unlocks medical, legal, and enterprise clients at higher price points.

None of this investment goes into product — the product is built. It goes entirely into filling the pipeline.
From ~50 Websites and $2K MRR to a Scalable, Multi-Stream Operation.
WP Stratos Target
500 websites by month 12 → ~$30,000 CAD/month MRR (conservative avg $60 CAD/site).
Web Design Target
2–3 projects/month at avg $20K–$40K USD = $40K–$120K USD/month in new contracts — paid monthly over 1–2 years.
Combined Effect
Two recurring revenue streams, both growing, with a natural client pipeline flowing between them.
We're Already Moving. Here's Where We're Going.
1
0–3 Months
Rebrand Smilii → WP Stratos. Launch ads, SEO, lead gen. Close first wave of web design clients.
2
3–6 Months
Scale to 150–200 websites. Close 10–15 design projects. Begin hiring designers. Establish referral pipeline.
3
6–12 Months
WP Stratos at 300–500+ sites. Design team of 2–4. Begin HIPAA/SOC 2 compliance. Evaluate white-label partnerships.
4
Long-Term Vision
WP Stratos as a standalone platform with agency/reseller scale. Yeshourun Digital as a boutique elite agency.
14 Years of Building. A Track Record That Speaks for Itself.
14 Years
Professional web design and development — proven client retention, clients return for redesigns, not replacements.
Self-Built Platform
WP Stratos built from scratch with custom infrastructure — no shortcuts, no outside capital.
$5K–$60K Per Project
A portfolio that commands premium prices and deep understanding of conversion-driven design.
I'm not selling an idea. I'm selling a proven operation that needs fuel.
The Product Is Built. The Clients Are Waiting.
The only question is: when do we start?
01
Align on Structure
Define investment amount, equity stake, revenue share, or combination.
02
Live Platform Walkthrough
I'll walk you through cloud.wpstratos.com in real time.
03
Define & Launch
Set the marketing team, the budget — and we start.
yeshourun.com
wpstratos.com